How high-octane practice drills can save you in a real PR crisis
Realistic simulations can reveal crucial weaknesses in your team, help you prepare for specific emergencies and give you an edge when it really hits the fan.
Realistic simulations can reveal crucial weaknesses in your team, help you prepare for specific emergencies and give you an edge when it really hits the fan.
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
No more excuses. Block off time to get your strategy in place, in writing—before disaster strikes.
The agency tweeted updates for both reporters and citizens during and after the chaos, along with publishing its news conferences. Here are a few lessons in crisis communication.
When Hurricane Harvey slammed Houston, spurring flooding of biblical proportions, the televangelist waited days to offer his megachurch as a shelter. Twitterati ripped him apart.
Before a firestorm consumes your reputation, make sure your CEO, lawyer, social media team and HR department are prepped and ready to respond.
You can’t prevent false allegations, but you can douse the firestorm by responding quickly, keeping colleagues on the same page and enlisting your community to help.
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
The political commenter lashed out in anger over the weekend after being placed in a different seat from the one she pre-booked. The airline received mixed reactions for its snarky response.
Nearly 60 percent of businesses have been hit by a crisis, yet only 54 percent have a plan in place to guide a response.
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
After denying a relationship with his chief advisor and other illegal activities, Robert Bentley stepped down as governor and pleaded guilty to criminal charges. Here are the takeaways.
What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.