While there are many approaches to any crisis, some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common crisis mistakes.
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without.
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the mea culpa come across as uncaring, says one PR pro.
A reputation is easier maintained than rebuilt. Here is a guide for reclaiming trust and authority after a catastrophe and keeping critics from seizing the narrative—to your detriment.
Several users have claimed the site scrubbed negative comments that detailed accounts of rape and sexual assault, and circulating headlines are fanning the backlash’s flames.
In today’s lightning-fast social media environment, a proactive approach is no longer a luxury, but a necessity. Follow these protocols for snuffing out the sparks of controversy.
Consider these insights from retailers that faced backlash for several costumes that consumers called inappropriate, along with universities looking to stop problems before they happen.
If your rival suffers a PR blow, you could also take a major hit. Take steps to differentiate your business and clarify your position.
Are you prepared for a PR calamity? Here are tested ways to make sure you stay ahead of any firestorm.
Is your social media policy easy to understand?
Don’t get caught off guard by threats to your reputation. Follow these expert tips to plan for the worst.
