Ragan Insider Michelle Garrett
6 ways to handle a failed pitch
Are your media relations efforts meeting radio silence? Here’s what you can do about it.
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Ragan Insider Dorothy Crenshaw
8 questions to guarantee a bulletproof PR plan
Now more than ever, PR professionals have to deal with an array of variables when they launch a campaign. Even so, taking these precautions can make your plan nigh-invulnerable.
Ragan Insider Ed Moyse
6 ways to get press coverage for your startup
Use these tips as a guide for seeing your organization’s story or next product launch in headlines.
Ragan Insider Brian Hart
2 questions ghostwriters should ask
With the rise of content marketing, more and more communications pros are crafting stories on behalf of others. Here’s how you can get the right point of view.
Ragan Insider Kevin Allen
Cosby touts education program, deflects questions about allegations
In an ABC news interview, the comedian attempted to divert public conversation away from sexual assault allegations from more than 30 women.
Ragan Insider Russell Working
6 writing lessons from William Zinsser
Tips from the influential teacher and author of ‘On Writing Well,’ who died this week. Cut adjectives and adverbs. Keep it simple.
Ragan Insider Michelle Garrett
7 questions to ask before you embark on a PR program
You may think you’re ready to hire an agency, but are you really? Test yourself with these queries. (PR pros, show this to your clients.)
Ragan Insider Kevin Allen
Ikea cleverly replies to home-improvement questions on Facebook
The company’s social media team in Singapore launched a contest in which the ‘Shelf Guru’ answered consumers’ questions.
Ragan Insider Matthew Bretzius
4 questions to ask before hiring a PR agency
Small businesses can greatly benefit from a public relations team, but entrepreneurs first need to make sure their companies are ready for one.
Ragan Insider Nicole Fallon
Business editor answers 12 crucial PR questions
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
Ragan Insider John Jantsch
3 questions all marketers should ask before a campaign
If you don’t know the answer to these, you might want to rethink your marketing strategies before launching them.
Ragan Insider Arnie Kuenn
A 16-point checklist for content publishers
Don’t publish that blog post unless you’ve checked off every item on this list.
Ragan Insider Matt Wilson
Ferguson mayor makes brief statement about DOJ report, takes no questions
Mayor James Knowles said one police employee has been fired and two have been suspended over racist emails mentioned in the report.
Ragan Insider Matt Wilson
Critics and comedians take over conservative conference’s call for questions
The official account of CPAC asked Twitter users to submit questions for speakers. It backfired.
Ragan Insider Arnie Kuenn
6 types of content every organization should create
Stop shying away from videos, white papers and infographics. These content types are essential for attracting new customers.
