The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
When giving their presentations, many people try to conceal or camouflage their insecurities. If these ploys sound familiar, perhaps some adjustments are in order.
Plenty of seasoned PR folks began their communications careers as journalists. For publishers looking to give their newsrooms a talent boost, one writer suggests giving those veterans a try.
Seasoned PR pros should know to avoid these queries and requests, yet somehow at least one or two will creep into the exchange. Print them out and post them so you never utter them.
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
If your team is overwhelmed with tracking and managing all of your organization’s content, it might be time to hire someone to streamline the process.
Many marketing pros struggle with determining the value of a given piece of content. How much to spend? What’s the long-term gain of a paid ad? One exec has the answers.
Nearly 70 percent of Michiganders disapprove of Gov. Rick Snyder’s handling of the water crisis in Flint. He pledged transparency but won’t reveal who is paying the two PR firms he’s just hired.
Identifying timely topics is a first step, of course, but other marketers are feeding from the same online trough and trying to impress a dwindling pool of journalists. Try these approaches.
Get a friend to count your “ums.” Pause and think. Prepare. After all, uncertainty in speech undermines your credibility.
YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand managers?
Get on board (or ahead of the competition) with these up-and-coming strategies, tools and truths that will affect communications.
Not sure how to handle your social media presences over the holidays? These pointers can help keep brand managers on track.
Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
The company admitted that its website wasn’t ‘as secure as it should have been.’
