Your interview subjects can’t read your mind, and often the mere wording of your solicitation for compelling anecdotes will perplex them. Here’s how to tap the mother lode.
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
The company said trimming its staff numbers was a necessary part of reaching its fiscal goals for 2018. The struggling American Apparel is also rumored to announce layoffs.
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
Landing a huge client can help you grow tremendously at your firm, but even veteran communicators can make errors. Avoid these missteps that can cost you a contract.
Burning yourself out isn’t a badge of honor. It’s destroying your body, well-being and social life. Take these steps to keep yourself healthy, happy and at your best.
Impeccable content curation, stunning videos and strategic-influencer content-marketing projects were among the impressive submissions we received this year. See who earned a finalist rating.
You have a boatload of information that’s essential to persuading consumers to partake of your service or product. Here’s how to present it without putting your target audience to sleep.
Even in October, a bit of a summer hangover persists. Here’s how to shake it off and rev up your efficiency through the holidays and on into 2017.
The presidential candidates went head to head recently. Here are lessons PR and communications pros can learn from it.
If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.
The platforms captured a huge portion of viewers’ attention as the presidential candidates sparred onstage.
In July, the company received a report saying a hacker had stolen 280 million users’ details, but an investigation unearthed what is now the biggest hack in history.
You might have an awesome campaign, but if you launch it in a new country with a different culture, you must adjust your messages. Here’s how to prepare.
Grabbing an image, piece of text or other element for your website or blog without permission is not OK, even if you give credit to its creator. An attorney explains the essentials of ‘fair use.’
