When the distinguished Scripps Health brand lost its pizzazz, leaders looked to regain the luster. Today, as they reap the rewards, they reflect on their successes.
To prevent overlap and increase positive collaboration, ask about their primary objectives, how they track results and what their success metrics are.
Instead of negating a PR disaster, the credit bureau fueled online criticism with its handling of news that stolen information could have affected 143 million people.
Reaching multiple journalists at once delivers immediacy and significance surrounding your news event, in addition to covering your topic thoroughly. Follow these guidelines.
Before a firestorm consumes your reputation, make sure your CEO, lawyer, social media team and HR department are prepped and ready to respond.
The team recently fired a wide receiver after he was arrested for shoplifting, but didn’t reverse its decision when authorities cleared the player’s name. Reporters’ questions were dodged.
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
Simply having a lot of followers on the social platform does not necessarily mean an influencer is right for your marketing needs. This guide can help select the best brand ambassador for your organization.
PR pros and corporate communicators juggle a multitude of tasks each and every day. Don’t feel pressured to take on unnecessary extra work. Here’s how you can politely decline.
Nabbing a big project or an important client can be great for you and your agency, but beware: These danger signs mean headaches on the horizon.
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
Your principal says, ‘Quick, add some jokes to this speech.’ What do you do? How do you best use humor? Learn from a master.
The Health Care Communicators Conference offers practical, tactical solutions for medical PR and communications pros.
Asking about deadlines, accessibility and the ‘next big thing’ should be standard procedure for reporters and producers, yet they are often overlooked.
How long should a pitch be? What social network do they like best? What time of the day is best to pitch them? Get your answers here.
