If your weary mind needs a jumpstart, try repairing something around the house or hitting up trivia night. For a real shot of inspiration, ask a group of kids for ideas.
Without being able to time travel, how can PR pros know the right time to publish material for their niche? Here are some questions to direct your efforts.
Keep an eye on micro-influencers, stay connected on messaging platforms and don’t forget about younger audiences.
Spring cleaning isn’t just for your household items. Here’s how PR pros can breathe life into stale pitching and press release tactics.
During a prime-time interview, the secretary of education seemed unprepared and uninformed about the basic facts of her job and initiatives. Here’s how media training could have fixed it.
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.
Grab consumers’ attention with interactive tactics such as quizzes, worksheets and more. Try these ideas on for size.
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.
‘Responsive design’ is no longer enough. You must think about the total mobile experience. The good news is that doing so will boost your SEO.
Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist.
As top companies herald bonuses and other monetary boosts for workers in light of the huge breaks just handed them, the online pushback offers perspective—with a dose of snark.
Want to win more business? Smile, give firm handshakes, mind your posture, and take time to connect with everyone in the room.
Whether you’re seeking coverage during a hectic news time or nabbing headlines for your client, these tips can help you win with reporters.
You want to deliver the world, but many aspects of landing coverage lie beyond your control. Here are ways to reply to common queries and requests.
Dana-Farber Cancer Institute shares what it learned from launching one.
