6 creative ways to research your target audience
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
Insights from recent marketing blunders can help marketers target this diverse audience. Here are questions communicators must answer when approaching this unique demographic.
When former Gold-medalist Maarten van der Weijden decided to swim a 55-hour course to raise money for cancer research, he needed a PR team to tell his story.
Local TV appearances can be a great way to boost your visibility in your community. Here’s how to make sure your message shines through in this highly structured environment.
Good news for communicators: Gaming the system doesn’t matter as much as generating high-quality content—which is where wordsmiths and other creators excel.
With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.
Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.
Public relations work is rife with pitfalls. Follow these tips to circumvent the unprepared spokesperson, negative coverage and the dreaded budget overage.
PR pros have to learn how to handle demanding and persnickety partners who want more for less and undervalue their expertise. Consider these tips to mollify tough customers.
This free download is chock-full of helpful advice, guidance and expertise for those weighing the benefits of becoming their own publisher.
A Wall Street Journal article reveals third-party email extensions may have access to your Gmail account. The search giant responds—citing users’ permission—but skepticism persists.
Technology makes online meetings possible, and telecommuting and global workforces make them necessary. Here’s how you can make your virtual conversations engaging and effective.
A compelling subject line (that won’t send you into the spam folder), a clear call to action and clean copy are just a few of the musts for success.
Is a podcast right for you and your organization? How much does it cost to get started? Find out here.