Ragan Insider Mary York Cox
6 signs your relationship with a client is on the rocks
If you have a suspicion that you and a client may be going through a rough patch, here are some red flags that could confirm it.
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Ragan Insider Catriona Pollard
7 questions PR pros should ask to tell a brand’s story
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
Ragan Insider John Egan
6 social media tips from an Air Force general
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
Ragan Insider Laura Hale Brockway
6 ways PR pros and communicators can say ‘no’
Feel like you’re getting roped into projects that aren’t part of your job and don’t use your talents well? Here are a few ways to politely refuse.
Ragan Insider Arik Hanson
6 golden rules for responding to emails
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the “reply all” button.
Ragan Insider Zach Cutler
8 questions startups should ask before hiring a PR firm
Selecting a communications team is daunting task for many business owners. These inquiries can help with deciding if an agency is the right fit.
Ragan Insider Diana Booher
6 mistakes public speakers should avoid
Though the best of us may stumble at times, pros can perfect their oral presentations by avoiding these gaffes.
Ragan Insider John Egan
6 PR lessons from White House spokesman Josh Earnest
Though he’s been characterized as a wimp who gets picked on by schoolyard bullies, the newest White House press secretary does have some tricks up his sleeve.
Ragan Insider Jim Barbagallo
10 questions that can keep an agency/client relationship on track
Is your relationship with an agency or a client headed for a disaster? These questions can help you take the pulse.
Ragan Insider Melissa Leiter
26 content ideas for social media
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
Ragan Insider Paige McDaniel
8 questions to ask before you design your website
An organization’s website is the public face it presents to the world, so before you dive into designing one for your brand, make sure it’s in line with your goals.
Ragan Insider Barry Maginn
6 simple tactics for writing with impact
Good writing is as important now as it’s ever been. It may be even more important. Here’s how to make yours difficult to ignore.
Ragan Insider Jenny Mason
6 tips for bite-sized technical content
If you’ve been hearing about ‘snackable’ content and want to do it yourself, here are some ways to make it happen.
Ragan Insider Barbara Nixon
6 guidelines for running an ethical social media contest
Changing your contest rules on the fly or forcing entrants to post to their timelines may not simply anger your fans. It may also violate social media platform terms and other rules.
Ragan Insider Richard Becker
Are you a good writer? 10 questions to ask
You don’t have to gussy up your verbiage, with or without a thesaurus. Get syntax and usage right, and eliminate redundancies.
