The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here’s the scoop.
For many high-level executives, social media acts as an microscope to observe day-to-day operations. Here’s the scoop on a recent incident and how managers quickly responded.
The social media company is making some changes to how ads appear when users log on. Here’s the scoop, and how execs communicated the effort.
The semi-struggling social media platform is upping the ante on live-streaming and will do so on a very large, national stage. Here’s what social media marketers should know.
A recent report convinced pasta-lovers of the carbohydrate’s health benefits. Many were pleased until they realized it was paid for by a famous pasta company. Here’s the scoop.
The fast-food chain is moving its headquarters out of the suburbs of Oak Brook, Illinois and into Chicago’s West Loop. Here’s the scoop on the company’s branding decision.
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
The social platform is boosting its analytics and showcasing its prowess with a study showing how its ads boost purchasing in brick-and-mortar locations.
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
The social media platform announced its newest offering for social media marketers, but beware: The move is most likely a step towards monetizing the app for ads.
Twitter and Facebook were buzzing on Wednesday as many marketing managers offered some of their best toasts. Here’s a small sampling.
The Commerce Department turns a dry federal agency into a hip online presence. Steal tips here.
The photo-sharing app launched a new look on Wednesday and its community of ‘grammers did not approve. Here’s what’s different.
The new ‘dynamic ads’ enable marketers to show users brand posts of items they’ve previously searched for on their mobile devices. How will young consumers respond?
The social media outfit is in hot water after sources revealed how it determines content for the site’s ‘trending section.” Here’s how reps responded.
