From political humor to promoting products, social media marketers had fun celebrating the Mexican holiday online. Here’s what many cooked up.
With up to five pieces of content per post, the new feature gives brand managers an increased creative flexibility. Here’s what marketers should expect.
A goal for many marketers is to see their content spread far and wide online. Crafting a post or video that takes the Web by storm might be less complicated than many pros might think.
Government officials took to Snapchat for a recent ‘drug-driving’ campaign. The popular platform was used to reach a younger audience. Here’s how folks have responded thus far.
More than 414 million people are on the social media platform, and communicators who take advantage of it can garner many networking and career opportunities. Here’s how to make your profile shine.
Measuring your efforts on social media is crucial to success, but sometimes metrics only tell you part of the story. Here’s how you can add context with this analytic.
Internet users’ collective inner children rejoiced this week after Cola-Cola brand managers announced the once-popular green drink will hit shelves in May.
The social media platform has made more than a few changes in the past year. The organization’s latest move aims to impact users’ news feeds and how they interact with content.
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
PR and marketing pros new to the content game might be cutting their clients’ blog reach with these mistakes. Here’s a guide to getting back on track.
Press releases aren’t dead, but they do need a lot of care and attention to truly be effective.
For its 10th anniversary, those who ‘influence marketing’ on the social media platform can get recognized for their efforts.
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
With the social network’s new guidelines, celebrities and power users can now share companies’ content on their own Facebook pages.
The Buzzfeed-ish technology, lifestyle and news website is making some changes at the top, executives announced. Here’s what’s to come.
