Reporting experience translates well to content marketing. Former newshounds still have the training and instincts to tell your organization’s story.
Crafting a savvy online presence can boost engagement with consumers as well as increase your odds for showing up on the top of search results. Here’s what you must know.
Brand managers running their organization’s Twitter and Facebook accounts should be trained in professional social media etiquette. Instead of taking a shot in the dark, consider this advice.
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
Brand managers often struggle to retain followers on various platforms. To maintain your brand’s presence, adopt these approaches.
Despite the many articles that advise how to attract consumers using social media, one marketer says it’s less about the tactics you use, and more about believing in your brand.
Banks are dishing up free pie on the day devoted to a mathematical calculation. MIT touted its newest admissions. But hold on, cowpoke. Cow pies? No thanks.
Seeking to spice up weekly exercise classes, a PR rep turned to the popular boy wizard. The spell cast has many important lessons for PR and marketing pros.
From Pokemon to Superbugs and caregivers, the message board and its community-curated news streams are helping hospitals build their online presence.
The food manufacturing company is taking one of its most iconic ice cream products off the shelves until Listeria concerns are alleviated. Here’s the scoop.
The social media outfit is upping its targeted ad investment—and rolling out a new feature aimed at optimizing conversion. Here are details and the scoop on a new Periscope offering.
Wireless Emergency System notifications assist federal authorities in communicating with the general public. What role do they play in national security threats? Here’s the scoop.
Are artificial intelligence programs replacing human resources departments? Some HR managers say yes. Here’s why—along with available communications jobs to peruse.
The brand is making headlines this week for a slew of reasons. Here’s the scoop—and what direction the popular coffee chain appears to be taking.
The shaky public image of the former New York state representative is back in the spotlight after his wife—and Hillary Clinton aid—leaves him for lewd photo leak. Here’s the scoop.
