The yearly pranksters’ holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
By cutting the number of stories and tightening the focus on employees, the health care organization sees a major boost in staff engagement on the intranet.
While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches.
Just because the festivities are over doesn’t mean you shouldn’t treat yourself. Here are some gifts that still have meaning—no matter how late they arrive.
We’ll soon be joining family and friends for our annual holiday celebrations. Thank you, readers, for taking the wild ride through 2018 with us.
Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.
Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
Holiday parties can often be the setting for some cringe-worthy scenarios. Don’t let your speech be one of them.
The holidays are fast approaching. Here’s how to use social media to boost sales into the new year.
The technology is quickly changing and with new offerings from companies like Google, it’s more important than ever to make your content appear in voice-activated searches.
Even though you’re out of the office, you can keep your PR instincts sharp with a little light entertainment. Here are some TV shows and movies to tide PR pros over until the new year.
Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.
As the holiday shopping season approaches, unscrupulous marketers will be plugging their knockoff products with dishonest reviews on various sites. Here’s how you can stay competitive.
