The coffee chain has listened to critics and is hoping to sidestep online outrage with this years’ designs. The company’s COO said it had the ‘opportunity to invoke something special.’
The visual platform can increase traffic and revenue for a plethora of organizations, even if you don’t sell a product or service that’s visually enticing.
The holiday season is approaching and PR pros looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.
Solstice, smoothies, selfies: Whatever your interest, you’ll find ways to newsjack June 21.
PR pros are looking to adapt to a new media landscape but with change always comes unscrupulous opportunists. Here’s how PR pros can help preserve an independent press.
Industry practitioners make a living working media miracles for their clients, but there’s a process for achieving success. What do you wish clients would realize about your strategy?
A holiday weekend didn’t stop many brand managers from letting loose their hijinks online to boost engagement with consumers and underline their organizations’ offerings.
If you’re looking to entice a reporter and grab media coverage for your organization or client, consider these secrets from the product manager of The AP Stylebook.
Though many tweets and Facebook posts alluded to the organizations sharing the images, videos and more, many brand managers decided to take a subtler approach.
Ice cream cones and lists of places to walk and enjoy the air (whether or not it’s cold) top the list of brand managers’ efforts to embrace the holiday and entice consumers.
Many companies are seeing the benefits of partnering with celebrities and tastemakers. Here are some examples of how to make powerful friends—and reap the benefits.
Congratulations to this year’s finalists.
