Ragan Insider Ted Kitterman
Infographic: Holiday video marketing tips
Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.
Search Results (holiday pr)
Ragan Insider Beki Winchel
Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding
Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.
Ragan Insider Ted Kitterman
Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup
Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more.
Ragan Insider Jessica Lawlor
5 ways social media has reshaped the PR industry
If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.
Ragan Insider Regina Luttrell and Natalia Flores
7 steps to adopting a D&I-first approach to PR
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
Ragan Insider Beki Winchel
Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Ragan Insider Chris Harihar
5 key steps to setting up and running your global PR framework
Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars.
Ragan Insider PR Daily Staff
Announcing PR Daily’s Media Relations Awards finalists
Congratulations to this year’s honorees.
Ragan Insider Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Ragan Insider Delaney Kline
How to add personality to your PR pitch
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
Ragan Insider PR Daily Staff
Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists
Check out the work that wowed our judges.
Ragan Insider Michelle Garrett
9 productive activities for PR pros during a summer lull
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
Ragan Insider Domenica D’Ottavio
10 journalist responses that offer lessons for PR pros
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights.
Ragan Insider Ted Kitterman
Carl’s Jr. sidesteps Easter and Passover for unofficial cannabis holiday
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?
Ragan Insider Russell Working
14 ways to spring-clean your online pressroom
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
