Twitter integrates brand mentions and Periscope into ads, tweets
The social media platform will offer marketers the chance to feature consumers’ positive tweets in campaigns, and users can now stream within tweets.
The social media platform will offer marketers the chance to feature consumers’ positive tweets in campaigns, and users can now stream within tweets.
It can be a particularly difficult question for a PR professional to answer. This PR pro came up with three easy points to help.
Marketers can glean moral insights as well as strategical ideas from these seasonal classics.
Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
Many articles are written around large events like Consumer Electronics Show, but you must use strategies that attract reporters’ attention in order to see your story in print.
Savvy communicators are already taking advantage of changes with technology to automate tasks and better reach consumers. Here are trends that will dominate.
The virtual world of romantic relationships can teach brand managers much about partnerships with social media personalities. Here are a few tips.
The unnamed video feature debuted on Halloween. It is comparable to Snapchat’s Live Stories.
New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
You’re not risking your life or saving others’ lives, but there are some good lessons communicators can take away from the dystopian series.
PR Daily needs a new co-editor. If this website takes up a huge chunk of your day as it is already, why not give it a shot?
Ignoring comments, begging for likes and posting inconsistent content are tactics that will keep people away from your brand. Don’t be a pariah.
One candidate could help form partnerships with an iconic sports franchise—The Harlem Globetrotters.
The organization’s executive editor and editor-in-chief left after a disagreement over a story. How will this affect reporting and native advertising in the future?
Marketing and sales are simple when you match your desired audience with the product or service they need.