Ragan Insider Dorothy Crenshaw
A PR primer from Donald Trump
The Donald may be a punchline to many, but it’s hard to deny that he knows about getting media attention and building a brand.
Search Results (sponsorship)
Ragan Insider Kevin Allen
Blatter may not step down from FIFA after all; Nike pulled further in
A Swiss newspaper reporter the FIFA president may reverse course on resigning. The Wall Street Journal says investigators are looking into Nike’s deal to provide the Brazilian soccer team’s gear.
Ragan Insider Kevin Allen
Academic journal retracts article about same-sex marriage study
The retraction was over research stating canvassers could sway same-sex marriage opponents. Several major news outlets reported the findings.
Ragan Insider Kevin Allen
Nike, other brands pulled into FIFA crisis
The indictment against international soccer officials includes a line about ‘agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.’ Nike issued a statement.
Ragan Insider Drew Hubbard
5 marketing lessons from Disney to emulate
Walt Disney evokes powerful memories and is adept in social media, listening, conversing and taking action to create new memories and new fans.
Ragan Insider Beki Winchel
Boy Scouts president urges lifting ban on gay troop leaders
‘We must deal with the world as it is, not as we might wish it to be,’ Robert Gates said to the organization’s leaders at its national meeting Thursday.
Ragan Insider Michelle Han
3 lessons from awesome Mother’s Day campaigns
The best Mother’s Day communications efforts tug at the heartstrings while also offering real-world advice.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
This week’s featured listing offers one social media professional the chance to work on mobile reviews with a position at Yelp.
Ragan Insider PR Daily Staff
Finalists named for the 2015 PR Daily Awards
Our most popular awards program of the year received some incredible work from some very talented communicators. See who made it as a finalist.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
This week’s featured listings highlight opportunities with sports teams, organizations and brands.
Ragan Insider Drew Hubbard
Ditch these tired marketing clichés now
Beyond the ‘drilling down’ and ‘10,000-foot views,’ there are plenty of misguided notions about social media, customer engagement and the rapid embracing of mobile technologies.
Ragan Insider Shel Holtz
10 ways marketers can take advantage of podcasting
Opportunities for marketing come in more forms than producing a podcast yourself. Being a guest or even just listening can be beneficial.
Ragan Insider Gini Dietrich
Will ‘sponsored comments’ make the Web uglier?
This author thinks that they absolutely will, because they miss the point of what comment sections are supposed to do.
Ragan Insider Megan Schuman
A formula for sponsored content
Want to do some native advertising, but unsure of where to start, or what will fit your budget? Follow these steps and the math should work out.
Ragan Insider Catherine Clifford
How far is too far in the race for eyeballs?
Clif Bar’s brand managers have drawn the line at sponsoring extreme athletes who regularly put themselves at risk of death.
