The International Tennis Federation announced the athlete’s punishment for unintentionally doping. Some companies lent support; others kept their distance.
By partnering with influential brand advocates, marketers can boost their traditional tactics and get people talking about—and buying—their products and services.
Ticket sales and corporate sponsorship are a step closer to being one and the same. The ticket resale outfit announced plans to throw its logo on one NBA team’s jerseys.
The organization is again in crisis mode after French prosecutors say the $2 million bid was linked to individuals under investigation for corruption.
After a unanimous decision by three judges and one 69-page ruling, the NFL will settle with retired players in a deal deemed ‘imperfect but fair.’ Here’s what communicators should know.
Here’s what the offbeat commercials from Slim Jim and Taco Bell can teach modern-day marketers.
Basketball players will soon be walking advertisements—and could offer ample airtime for big-time brands looking for exposure.
The tennis star shocked fans and the press when she revealed she had unwittingly taken a proscribed drug. How she handled the scrutiny is something all PR pros should note. Here are a few takeaways.
Celebrities and politicians wrote a letter to the museum’s new director, pushing it to end ties with the ‘unethical’ oil company. The organization said that discussions about the partnership ‘are continuing.’
Just landed a marketing management gig at a big organization? Great. Get ready for a busy 30 days.
PR pros love to talk. Combine this trait with your knowledge of the industry to create a podcast. One production aficionado explains how to take your talents to this genre.
Although many actors walked away with golden statuettes after the Academy Awards, in terms of marketing, few were as memorable—or as successful—as the Girl Scouts.
Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.
Does your organization offer child care? How about a travel stipend? Employee perks have become a focal point for job seekers. Consider this week’s positions—and their potential perks.
Several organizations formed a coalition to provide clean water to the city’s children, and celebrities have donated money and water. Some say it’s just a temporary fix.
