Nike, Budweiser, Uber and more join Cubs in ‘winning’ World Series
The Chicago baseball team won its first championship in 108 years, but they weren’t the only ones celebrating. Here’s how marketers embraced the trend.
The Chicago baseball team won its first championship in 108 years, but they weren’t the only ones celebrating. Here’s how marketers embraced the trend.
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
National Park Service reps have proposed a ‘donor recognition program,’ which would allow some signage and logos on parks property. Many groups are against it. Here’s why.
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
As more NFL gridders opt to take a knee or raise a fist during the national anthem before games, companies and teams seek to strike a delicate balance in responding.
The Olympic swimmer is taking steps to restore is image—including an interview on ‘Good Morning America’ and appearing on a reality show. Is it helping or hurting him?
The company terminated its relationship with the influential partner after a video of her husband killing a bear with a spear made its rounds online.
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn’t always everything it’s cracked up to be. Here’s what you can learn from the situation.
Speedo USA said it ‘cannot condone the behavior that is counter to the values this brand has long stood for.’ Ralph Lauren and others also recently issued statements and cut ties.
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Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
Brand managers for non-sponsor organizations must be vigilant to ensure that their content doesn’t contain references that the IOC says violates trademark rules.
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.