Despite increasing backlash, the retailer is keeping its policy enabling people to use restrooms matching their gender identity. Here’s how its voice has steered the national dialogue.
Measuring your efforts on social media is crucial to success, but sometimes metrics only tell you part of the story. Here’s how you can add context with this analytic.
Here’s what the offbeat commercials from Slim Jim and Taco Bell can teach modern-day marketers.
Today’s consumers are making most purchases online. Here are a few tips for brand managers seeking to interact with them on their various devices and through social media accounts.
Organizations and politicians have turned to social media with messages in the wake of explosions at Brussels’ airport and metro station. Many have been killed or wounded.
In a humorous effort to mark leap year, the fast-food chain made altered versions of its consumer favorites for those who don’t want ‘all the meats.’
Content marketers can grab views and boost visitor numbers without the hassle of creating articles from scratch. Here’s how to republish what you already have.
Many PR pros struggle with finding the best ways to pitch content. Often, they choose to email editors and reporters. If technology fails, here are a few alternatives.
Four million people could be infected with the virus this year. Global health leaders—criticized on how they handled Ebola—are taking swift action to curtail the spread.
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
Important brand news can happen at any time. Periscope enables you to share breaking news with your followers instantly.
The chain has closed dozens of its restaurants voluntarily; a sickened consumer, though, isn’t impressed with the messaging. Officials say identifying the source could take weeks.
Sure, working late and volunteering for additional projects will help you get ahead, but the toll they take on your personal life isn’t worth it.
Getting journalists to attend is just the first step. Consistent messaging and diligent updates will build a rapport and convey respect for their time.
