National Park Service reps have proposed a ‘donor recognition program,’ which would allow some signage and logos on parks property. Many groups are against it. Here’s why.
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
Most communicators likely didn’t land their jobs in the hopes of doing math and measurement. Like it or not, it’s on their to-do list. Thankfully, this four-step outline makes it a little easier.
Getting a journalist to notice your client’s story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter’s work with respect.
From the perception that you’re just a glorified event planner to clients’ unmarked changes to your scrupulously crafted copy, these nettles will make even seasoned practitioners cry.
Want to see your insightful prose in all its glory on Huffington Post, Fortune, Entrepreneur, Inc. or this very website? Here’s what you need to know to take those first crucial steps.
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
Being efficient is crucial in nearly any field of communications. In PR, clients expect you to know how to handle any situation before it even happens. To keep you on your toes, heed this advice.
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
Crisis managers for the fast-casual eatery are in hot water after several banks alerted cardholders to a potential problem. Once aware, here’s how reps elusively responded.
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
From fervent denunciations to a tacit ‘What took you so long?’ the online cadre of editors and PR pros are chiming in on the shift, which is in effect today, as the 2016 Stylebook publishes.
PR pros aren’t often associated with rap music, but maybe they should be. To convey your message, one communicator suggests channeling your inner artist.
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
