Why journalists should respond to PR pros’ emails
Reporters’ inboxes are constantly stuffed with story pitches and press releases, but one editor says replying can relieve a common complaint.
Reporters’ inboxes are constantly stuffed with story pitches and press releases, but one editor says replying can relieve a common complaint.
It’s part of the deal for PR pros: Attending conferences to represent a client or advance your knowledge of the field. Here are tips for deriving maximum value from your time and effort.
Don’t let ‘fake news’ win. Here’s how to retain the relationships you’ve worked so hard to build.
From analyzing follower behaviors to creating inspiring quotations with beautiful backgrounds, these handy helpers will help you get the most out of the image-sharing platform.
Producing conferences and other industry happenings can provide you with a plethora of content, opportunities to boost your brand and more. Consider these tips.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
Asking about deadlines, accessibility and the ‘next big thing’ should be standard procedure for reporters and producers, yet they are often overlooked.
Several organizations have stopped using the social platform’s content feature because they cannot effectively monetize their articles. Facebook says it’s implementing necessary changes.
The company is using its live video platform to add features that enable users to alert staff if people streaming might harm themselves. It’s a move to address a growing epidemic.
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
Caveats will accompany faux reports, once they’ve been flagged. A top exec at the social network says, ‘We’re excited about this progress, but we know there’s more to be done.’
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
Tracking mentions of your products, services and brand name can vastly improve your digital presence. Adopt these approaches to connect—and expand.