3 tactics to try instead of a newswire service
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
Your industry conference isn’t just for professional development. Here’s how PR agencies can turn trade show attendance into new business.
Communicators are lovers of language—which makes them the perfect advocates for civility and careful word choice. Here’s why you should speak up.
In a string of corporate social responsibility moves, U-Haul, Anheuser-Busch, Lowe’s, Airbnb and several airlines have offered storage, canned water, cleanup supplies, lodging and more.
Technology makes online meetings possible, and telecommuting and global workforces make them necessary. Here’s how you can make your virtual conversations engaging and effective.
The app has its members spending nearly as many minutes per day on the platform as they do on Facebook—and it’s raking in marketing revenue as it caters to teenagers.
Have a hankering for hockey? Want to work for a Stanley Cup contender? You could, if you land one of this week’s featured jobs. Plus, check out our roundup of other open positions.
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.
The ability to provide a good quote is the lifeblood of your media relations efforts. Here are some ways PR pros can refine their offerings to journalists.
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
The blaze just outside Los Angeles has grown in size and dangerousness. Here is how social media channels have been used to communicate important messages during the crisis.
It’s a rough and tumble world out there. Do you have the goods to rise in the industry?
Creating valuable content can give credibility to organizations, attract new customers and boost brand loyalty. Use these tips as a guide.