Jeff Fromm, also known as “The Millennial Marketing Guy,” says marketers are way too focused on the superficial aspects of social media, not on creating worthwhile content.
Most journalists have techniques they use to get meaty quotes from interview subjects. Here’s how to give them the meat without letting them draw blood.
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
Before you hit the ‘send’ button to send off a proposal for a guest post, consider these four questions.
Our most popular awards program of the year received some incredible work from some very talented communicators. Find out what entries are still in the hunt.
Writing an op-ed for a newspaper isn’t an impossible task, but you have to hit all the right notes to get an editor’s attention.
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
Don’t send a press release that’s nothing but expletives, though. The policy is still to avoid vulgarity when possible.
With a big, down-to-the-wire publicity push, the federal health care program met its goal of 7 million enrollees by March 31. Here’s how.
A proposed Federal Communications Commission study would examine how news organizations determine which stories to cover. Some say that’s an intrusion into journalistic freedom.
Just when passions had cooled in the punctuation battles, BuzzFeed reignites the conflict with its guide for writers. Armor up, wordsmiths: War has returned across the land.
Google’s latest rules punish people who send posts to websites littered with spammy links. If you’re a blogger or a blog publisher, stick to these rules to avoid the lash.
The ‘Employment Policies Institute’ conducts its business out of the same office suite that PR firm Berman and Co. does. Reporters rarely note the connection.
Some are calling the ad, which depicts a U.S. soldier embracing a Muslim woman, offensive to members of the military. Others say it’s racist.
A case could be made for 28 (the age of Man Booker prize winner Eleanor Catton) or 90 (that of Babette Hughes, whose five decades of writing yield advice for others). That, and more.
