PR pro: Don’t call us marketers
An op-ed from The Huffington Post draws clear lines between the marketing and PR fields, but the reality is those distinctions are getting blurrier.
An op-ed from The Huffington Post draws clear lines between the marketing and PR fields, but the reality is those distinctions are getting blurrier.
How do you fight powerful local opposition to legislative action on a public health issue when you’re hampered by weak local support? This public affairs team found the solution.
The Russian president has had PR problems of his own, but his New York Times op-ed on Syria did a lot of things right.
Ketchum, the firm that routinely lands columns favoring the Russian government in publications, pulled it off again, but won’t comment.
What you write is only a part of the process. Before you do anything, you’ve got to perfect your pitch.
If the enigmatic and dashing lead character of AMC’s ‘Mad Men’ worked in PR instead of advertising, he’d have decidedly different traits.
From her thoughts on the word ‘synergy’ to advice on wearing a bikini, the late author and screenwriter said a number of inspirational (and useful) things. In honor of what would be Ephron’s 72nd birthday, here we’re celebrating with some of her best.
With the outstanding quality of work from last year’s winners, the pressure was on for entrants for our second annual event—and they delivered.
Michael Sebastian, managing editor of PR Daily, offers a farewell to readers.
Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
The retired general and former CIA director who resigned over an extra-marital affair last year apologized publicly for the first time on Tuesday night.
With the media stretched thin, your pitches need to be tightly written and well researched to get noticed by reporters.
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
If anything, it’s the other way around. Marketing and advertising are morphing more into public relations.
A revolution is supposedly afoot in the PR and marketing world—brands are creating actual newsrooms. Here’s what you need to know.