Web-writing tips from 7 legendary copywriters
If you want your online content to turn readers into buyers, consider these pointers from some of advertising’s biggest players.
If you want your online content to turn readers into buyers, consider these pointers from some of advertising’s biggest players.
In the immortal words of the Fresh Prince, ‘parents just don’t understand’ when it comes to their kids being PR and social media managers, at least according to a recent global survey by LinkedIn.
If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.
Did anyone ever tell you to “just be yourself” or “do what you love and the money will come”? Forget all that. It’s bogus.
Is it enough to help the 28 percent of recent journalism grads who wish they’d choose another career path, though?
Google wants to earn advertising dollars from user searches. Its tactics could make it harder for people to find your brand.
In an era of collapsing trust in government and business, it’s up to communicators to build trust and shape organizations for the good, says Richard Edelman.
They want to know which tools and tactics will work best for them, how to create a strategy, and how to measure results. The answers are nuanced.
A study finds that four out of five smartphone owners use the devices to check email. So how can retailers target promotional messages most effectively?
The Public Relations Society of America is revising its Accredited in Public Relations credential as the number of PR pros who seek the accreditation declines.
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
It’s time to unmask the ‘gurus’ and ‘ninjas,’ dismantling their wayward assertions and offering some valid guidance about online marketing.
In the agency jungle, it’s survival of the fittest. Let’s just hope that fancy portfolio school readied junior to take the client’s punch.
If you screw up in a meeting in the conference room—eh, you’ll get over it. Botching your time with a member of the media, though, is just the wrong side of calamitous. Heed this advice.