Nonetheless, people around the world want more regulation, according to the 2014 Edelman Trust Barometer. It’s time for CEOs to step up and engage, says Richard Edelman.
Take a look at what restaurants in every state in the United States (plus the District of Columbia) are doing to connect with locals. If your brand is looking for a way to do the same, it’s a great place to start.
Did Paula Deen, Rob Ford, or Lance Armstrong commit the biggest media blunder of the year? Read on to find out.
We’re not saying you need to use them—the last thing you need is another social network—but they should be on your radar. Here’s why.
Feeling glum? Maybe you work in one of these cities. If so, perhaps you should consider relocating to one of the 10 happiest locales.
Typographical representations of faces aren’t as new as you might think, and they give people a way to convey a feeling that may not be immediately evident in the text.
If you missed these important posts about the present and the future of PR this year, here’s your chance to get caught up.
Public Policy Polling offers the results of its survey of employees about the annual (for many) gathering, which can be full of good cheer or rife with questionable behavior.
Grabbing readers’ attention is paramount in today’s barrage of information. Here are some common, terrible tactics, and how you can reach your audience more effectively.
People seem to take the ‘fast’ part of the nomenclature to heart. When they see the symbols of fast food, they can’t seem to savor things.
Just because it’s professional doesn’t mean it can’t be fun. Injecting your content with a little personality can make things more enjoyable and engaging for you and your client.
Big data, social media, and storytelling are the elements you need, but the question remains: How will you arrange them?
Learn how to apply these industry guidelines to your next campaign.
Hopefully, you escaped on Sunday from being one out of every three patrons who receives an eye-roll from their barista.
In a recent survey, marketing and advertising executives were almost evenly split between giving the reins to PR or to marketing reps. Consistent messaging remains key.
