A new study found that 85 percent will give up something for a discounted room rate, but only a few will give up their mobile device.
These influential bloggers offer advice for working with them. Pay close attention.
By feeding his fish, everyone’s favorite neighbor inadvertently educated brands on the value of engaging consumers. Plus, Google Translate tries to teach IKEA Swedish, college girls text more than they sleep, a history of social media, and more.
Cinco de Mayo, for instance, is not a celebration of Mexico’s independence from Spain.
Unlike other words—ahem, moist—these will not make you shudder. They might even put you in a good mood.
As companies take to social media to support (or reject) same-sex marriage, there’s debate over how much they’re helping or hurting themselves—and whether such stands are just another marketing gambit.
Although the way Twitter users feel about a topic or event isn’t reflective of the general public, such research shouldn’t be dismissed entirely.
The grocer said it plans to label all foods that are genetically modified. It comes at a time when the company is trying to shed its ‘whole paycheck’ moniker.
In her new book, Facebook COO Sheryl Sandberg claims women don’t reach executive positions because they prefer to be liked rather than powerful. Does her theory apply to PR?
More than two-thirds of PR professionals wolf down their midday repast at their desks, according to PR Daily’s Salary and Job Satisfaction Survey.
Maybe those social media firestorms aren’t as bad as they seem.
And just when it seemed the industry’s gender gap was narrowing. Plus, results from Zagat’s first-ever coffee survey, using a latte to get around the Times’ paywall, how to avoid getting ‘Google Slapped,’ literature’s most memorable fights, and more.
See the new campaign by Kotex that the Big Four TV networks don’t want you to see—at least not on their stations. Plus, meet the ‘post-millennial’ generation, Republicans think Olive Garden is authentic ‘ethnic’ food, ‘Brown Sprite,’ and more.
The hospital for young cancer patients was named the brand with the most-loyal Facebook following. It got there without gimmicks or snark.
Bucking a trend toward greater workplace flexibility, Yahoo said its employees must work from the office. In the PR world, telecommuting remains a privilege for the industry’s elite.
