Reporters and consumers alike access your site by phone every day. Do you offer the same kind of press releases list you posted in 1998? Or sizzling stories that spark news media follow-up?
The national chain operates over 1,600 stores in North America, but an article asserts staffers aren’t taking necessary precautions and dogs are dying. PetSmart denies a systemic problem.
Once you’ve built your website, feed it with the email marketing tactics that can help you generate leads, increase traffic and show off your content.
The nationally known medical center countered CNN’s reporting—first internally with staff listening sessions and then externally with strongly worded statements and a video interview.
The internet giant is offering a new tool for Google Assistant that elevates stories with a happier tone to counter a rising tide of depressing online content.
Tell stories of hope. Make the most of your experts. Jettison the jargon. By writing narratives—rather than pitching dull press releases—you might even end up on ESPN.
Though the platform refuted that it has a centralized number system that it doles out ratings to each user, it admitted to using a system to cut down on illegitimate reporting and fake news.
With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.
A Bospar study revealed that the majority of communicators shun unethical behaviors such as lying, cheating and stealing, but many are willing to write click-bait headlines and tell white lies.
The GIF of John Travolta looking around, confused, has been making the rounds online. Many suspect that passwords were not changed after the announcement.
When attempting to capture a cultural zeitgeist, communicators should take care to be quick, thoughtful—and above all, inoffensive. Consider these insights before jumping in.
Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
Baptist Health in Jacksonville, Florida had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
