Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
You might be excited about your fresh influx of cash but getting outside eyes to care is more complicated than just spitting out a press release. Consider these insights before pitching.
The platform is looking to capitalize on its authority as a news source by changing how it surfaces new posts and videos. Here’s what PR pros should know.
From a Dennis Rodman-backed cryptocurrency to a restaurant’s proposed Taco Summit, organizations sought to gain publicity from the historic meeting in Singapore.
The executive has been refuting poor coverage of Tesla, and in his latest tweetstorm, criticized news outlets for being hypocrites. How will the move affect his own credibility?
Top corporate digital news hubs provide useful content for journalists, not just stale press releases and outdated information.
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
The platform groups tweeted articles and pushes them to users’ home feeds in an effort to make it easier to scan trending stories and increase engagement. Here’s what PR pros should know.
When an accident caused an explosion at a Wisconsin facility, the energy firm turned to Twitter and its own online newsroom to share updates and respond to public queries.
Cision’s 2018 State of the Media report shows that investment in journalism is on the rise, but media outlets are fighting back against misinformation and spin.
Congratulations to these impressive professionals, teams and agencies.
The backlash from ‘alternative facts’ continue to affect PR pros’ credibility and campaigns. Here’s how you can prepare for a crisis coming your way.
When responding to a crisis, your level of preparation will make all the difference. Consider this advice on how to stay authentic from industry insiders and crisis veterans.
After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?
Congratulations to this year’s finalists.
