Airport’s brand journalism news service takes flight
A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.
A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable.
Whether you’re promoting Pancake Day or protesting a dogsled race, your digital newsroom is central to breaking through the noise and pushing public awareness of your brand or cause.
If journalists don’t love your online newsroom, your news isn’t getting picked up. Here are five ways your media shop could be running afoul of writers, editors and producers.
From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism.
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
Your newsroom should be a dynamic font of information that sparks social media sharing and discussion. Here’s how to do it.
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
Join experts from Edelman, the Chicago Tribune and more for an eye-opening virtual summit.
Though similar posts have been circulating by individual Twitter users, the publication was slammed for using clickbait to trick its readers into doing their civic duties.
You needn’t have a press release, expensive study or charitable contribution to nab headlines and interest reporters. Try these ideas on for size.