Season’s greetings from PR Daily

What a year it has been.

Here at the end of the decade, we can look back on all the changes that have come to our industry, and we marvel at the speed of change. However, now it’s time to power down and enjoy the holidays with friends and family.

PR pros work hard. They tirelessly pitch their media contacts to get earned media wins for their clients. They work with influencers and social media platforms to drive the conversation online. They respond in real time to crises and provide key counsel to leaders as they navigate a changing and turbulent marketplace.

Above all, communicators are storytellers.

Perhaps that’s why the holidays can be such a magical time for people drawn to communications work. After all, what are the holidays but a celebration of the stories that unite us, speak to our shared humanity and call us to a higher purpose?

Here at PR Daily, the end of the year is a time for reflection.

We will be looking back at our favorite stories from the past year in our annual countdown of the most-shared stories on the PR Daily site.

The countdown will begin Dec. 26 and run through Dec. 31.

Visit us each day to see what stories moved your fellow PR colleagues and which trends were prescient—or misjudged—as we look to align strategy for 2020.