Writing & EditingDustin Siggins
The role of client voice in op-eds
It can make or break an op-ed and where it’s placed.
Search Results (op-ed)
Writing & EditingAllison Carter
How to interview like a journalist
Interviewing subjects is a vital part of the profession. Sharpen your skills.
THE SCOOPAllison Carter
The Scoop: Conservatives vow to end DE&I at universities
Plus: Stanley cup promo at Target leads to chaos; Peloton leans on partnerships in brand shift.
AI and AutomationSarah Toomey
A PR professional’s guide: Promoting education technology in the age of AI
How to address public concerns.
Media RelationsLisette Paras
5 mistakes in data-driven pitches
Data can tell powerful stories — if you shape it properly.
Writing & EditingJennifer Daniel
Crafting content that connects: A PR pro’s guide to digital storytelling in the modern era
Good writing always wins.
PRAllison Carter
These were the buzziest topics at PRSA ICON 2023
Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.
Media RelationsDustin Siggins
4 ways lesser-known universities can stand out among the big dogs
Even smaller schools can be heard.
BrandingSherri Kolade
The secret to building a personal brand? Letting your personality shine.
Be your own publicist.
MeasurementScott Ward
This is the only PR measurement that actually matters
Measurement seems hard. It isn’t really.
PRDustin Siggins
Managing client expectations when the news cycle goes south
For when the news cycle just won’t cooperate.
PRAllison Carter
Richard Levick, ‘father of modern reputation management,’ dies at 65
Levick is remembered for his work on prominent geopolitical crises including Guantanamo Bay and Catholic Church sex abuse scandals.
Media RelationsCristal Steuer
Getting used to rejection and how to reframe it
“No” is just the beginning of your pitch.
Media RelationsRhiannon Hendrickson
Don’t underestimate the value of local media
Sometimes to think big, you have to start small.
Media RelationsDora Scheidlinger
How to write the byline editors want
Editors have high standards. Here’s how to meet them.
