Ragan Insider Ted Kitterman
PR crises that have defined 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Search Results (day in the life)
Ragan Insider Ted Kitterman
Wendy’s responds to Chance the Rapper with social media gold
The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company.
Ragan Insider Laura Hale Brockway
25 words to describe your vacation time
It’s still early in the year, but many are already looking for ways to get away from their desk. Here are some words to you describe your ideal trip.
Ragan Insider Regina Luttrell and Adrienne A. Wallace
The secret to modern crisis response success
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
Ragan Insider Russell Working
Survey: Most organizations unprepared to retain, spread knowledge
Roughly two-thirds either lack a knowledge-sharing platform or don’t know whether they have one, meaning every employee departure means many hard-won lessons vanish into the ether.
Ragan Insider Ted Kitterman
Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad
Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more.
Ragan Insider Laitin Schwerin
Why and how to use a media kit in your 2020 PR efforts
As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.
Ragan Insider Beki Winchel
‘They’ is the word of the year, Time crowns Greta Thunberg ‘Person of the Year,’ and Glassdoor ranks HubSpot as its ‘Best Place to Work’
Also: M&C Saatchi board members resign amid crisis, Pringles teams up with ‘Rick and Morty,’ top new-job magnets, and more
Ragan Insider Ted Kitterman
The PR success stories of 2019
PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
Ragan Insider Jeff Snyder
How to launch experiential campaigns on Twitch and TikTok
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.
Ragan Insider Robby Brumberg
Research: Remote work can boost productivity—and stress
A new study finds that virtual employees have less work-life balance than their office-bound counterparts, despite enjoying many other benefits.
Ragan Insider Beki Winchel
Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report
Also: Spotify sparks engagement with its annual data roundup, United chief to step down, Dictionary.com decrees ‘existential’ its word of the year, and more.
Ragan Insider Robby Brumberg
How, when and where should you communicate bad news?
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
Ragan Insider Matt Stewart
4 tactics to help you think outside the tech PR bubble
It’s essential to find fresh angles for your stories about the tech industry. Here are some ways to find fresh perspectives to reframe the narrative.
Ragan Insider William Comcowich
10 essential PR blogs to read
If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications.
