Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. However, there is a right way and a wrong way—and errors won’t be forgiven.
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences.
Apportioning a segment of your day to string words together is only part of the battle. Here are steps for setting aside and optimizing your available hours.
The CES 2020 event explored and exploited an array of methods for altering reality, and its ripples will upend such diverse sectors as tourism, home design and health care.
Even loyal employees will seek jobs elsewhere if leaders don’t foster a sense of belonging. In 2020 and beyond, execs and communicators must inspire the embracing of diverse workers.
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more.
Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.
Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels.
Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more.
Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse.
