8 reasons I hate working in social media
Does it bother you that people assume social media is cheap and easy, or that a single department can own social media? This author shares your frustration.
Does it bother you that people assume social media is cheap and easy, or that a single department can own social media? This author shares your frustration.
Whether they simply reached their expiration date or should have never been marketed in the first place, clearly not all ideas are created equal.
Applicants have to pass certain challenges to earn their spots in the ‘Google Hangout of the century.’
From ‘The Procrastination Equation’ to ‘Spunk & Bite,’ here is a batch to help get you writing and keep your prose clean and clear.
Meanwhile, fake-outs of the viral meme have proliferated across the Web. Plus, the ‘viral formula,’ a dramatic shift in content marketing, how language affects our thoughts, just average winners, a PR Daily Oscars briefing, and more.
In 2013, public relations will win the battle over which department ‘owns’ social media. Here’s why.
Meet the popular kids, the jocks, the nerds, and the new kids of the public relations profession.
Let’s hope that The Atlantic Wire ‘knows its onions.’ Plus, Burger King debuts new pumpkin burger just in time for Halloween, a Kanye West and Wes Anderson mashup delights hipsters, 10 ways to make the presidential debate more fun, and more.
Fine, but the first laughing baby that tries selling me diapers goes to timeout. Plus, the most creative ad folks under 30, Nokia’s not-so smart smartphone gaffe, ‘Downton Abbey’ teaser, Clinton vs. the NFL, Bing’s ‘blind search test,’ and more.
The founder of gonzo journalism was born on this day in 1937. To mark the occasion, we compiled some of his finest sayings for writers.
If you’ve planked—or even worse, Tebow’d—it may already be too late. Plus, ‘Angry Boys’ anger the Culture and Media Institute, Hillz gets down in Colombia, salaries then and now, tax day freebies, Groupon celebrates Earth Day, and more.
The latest athletes to become cultural phenomenon hold at least five lessons for PR professionals and marketers.
The performer M.I.A. made a lewd gesture and uttered an obscenity during the Super Bowl halftime show, prompting an apology from NBC.
Content may be king, but its reign would be cut short without these key supporters.
Don’t write for sixth-graders (unless your readers are sixth-graders). Instead meet your audience on their level. Here are seven tips to help.