Newspaper editorial boards endorse political candidates. Social media execs push voters to exercise their rights. Here’s how some top tech companies are aiming to boost poll numbers
Want to reach today’s mobile-focused consumers? Use your noggin—and your smartphone. Here’s how, from recent Yieldr data.
These days, digital marketing skills are a must, but that doesn’t mean a varied skill set isn’t valuable. Here’s how to determine your value as a marketer—plus some open jobs to browse.
The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
The internet celebrity quickly endeared the hearts of presidential debate viewers, but his fall from grace provides valuable PR and marketing lessons.
TV news is still one of the most highly visible forms of media coverage. For PR pros looking to garner attention for their clients and organizations, consider this infographic’s insights.
Snapchat’s popularity has exploded on the social media scene—and the app’s user numbers are continuing to expand. Still curious how it works? Here’s a record-setting example from Taco Bell.
In content marketing, trends matter. It can be tough though, to keep up with best practices. One marketing group offers a few areas to focus on in 2016.
Proving the value of PR to executives can be a difficult task. Here’s some advice from some big names to help make it easier.
Your desk says a lot more about you than the stereotypes let on. Take a look at these specific examples.
The team reacted to accusations of hacking a Houston Astros database by saying it’s cooperating with an FBI investigation. (Update)
If you find some unwanted search results for yourself or your brand, there is help.
Protect your reputation. Minimize risk online. Engage in digital reconnaissance now to spot—and stop—crises early.
PR is stuck in a ‘peak-and-valley’ cycle of bursts of coverage, followed by lulls. Some advertisers in this year’s big game seek to stay in the public eye for much longer than one night.
Clients can go into relationships with PR pros harboring pie-in-the sky ideas about instantaneous, national exposure. You have to bring them back down to Earth.
