The temptation to cram your presentation with stats, data and vital insights can be strong, but fight it. Less can be more—if it’s conveyed clearly and succinctly. A vivid anecdote helps, too.
In a new survey from The Manifest, 86 percent of companies say they invest in social media ads. Fewer than half invest in more advanced techniques like retargeting.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
If you want to cultivate healthy client relationships and build excellent campaigns, banish these negative statements from your vocabulary. Instead, consider more positive options.
Without that crucial payoff, you’ll lose the recipient—maybe just that once, but possibly forever. Limit your risk by focusing on their needs and wants. Here are a half-dozen approaches.
It can be difficult to get your company covered without a client to vouch for you, but sometimes that’s easier said than done. Here’s how to work around this pesky problem.
The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.
To engage patients and promote loyalty, hospitals should focus on improving service and interacting with the community at large.
What can PR pros learn from the social media founder’s trip to Capitol Hill. As many give the billionaire a passing grade, here are some lessons from his performance.
Great content can build trust among consumers, win you favor with Google’s search rankings and more. Here’s what you should know about adjusting your content marketing strategy.
When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Key figures within an organization—or the culture itself—can present obstacles for even the most intrepid public relations pro. Despair not, valiant warrior; sally forth, using these weapons.
Make your work stand out with this guide.
Sure, a socko-boffo opening for your talk grabs your audience’s attention, but if your final words fail to motivate them to take the desired action, all that sizzle turns to fizzle. Try these tactics.
The budding category of marketing changed a lot in 2017. Here are 10 things everyone who works with influencers should monitor in the new year.
