Tips to beef up your campaigns with visuals
People absorb optical information faster and retain it longer than they do text alone. Try these tips and techniques to land your message with your target audiences.
People absorb optical information faster and retain it longer than they do text alone. Try these tips and techniques to land your message with your target audiences.
Promotional material will always put your guest post in the rejection pile. Here’s how to steer thought leadership articles away from marketing while keeping leadership happy.
More than exhibiting good manners, taking time each day to express gratitude can enhance your sense of well-being and could even give you a second chance in a professional situation.
Generate leads, share thought leadership and get your brand noticed at our social media conference in October.
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
A brand refresh takes more than a change of colors and an update of your website layout, but what are the keys to making it stick? Consider these tips.
Derek Jeter and Alex Rodriguez sat down to talk about their pet causes on BTIG Charity Day. When the interviewer veered off topic, the tandem righted the ship—with lessons in media savvy.
PR pros and other communication specialists can help their colleagues with clearer messaging, which will enhance productivity—and minimize headaches for everyone in the pipeline.
It’s not just the perks that draw wannabe employees; it’s the challenges. That might explain the addition of one company that’s been in PR hot water.
For starters, think like a visitor in search of information. What will engage the target audience? Visuals? Which kinds? Also, how many will access your site via mobile? Read on for savvy tips.
Offering to write articles for publications and blogs can increase your influence and open the door to more job and client opportunities. Here’s how to make the most of it.
The Cubs won the World Series for the first time in more than 100 years. Now the challenge is to keep the momentum going in the new season. It’s your challenge too.
The Facebook-owned photo app boosted its feature that rivals its main competitor, Snapchat. That company, however, is focusing on luring marketers into using the platform’s data.
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
When a crisis hits, ‘virtue ethics’ that have been previously touted by brand managers can stem criticism and help repair an organization’s reputation.