Ragan Insider Nicole Fallon
Why 95 percent of pitches get no interest
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.
Search Results (take our survey)
Ragan Insider Robby Brumberg
Report: Employee engagement a top priority, but it’s not so easy
Nearly 60 percent of employers surveyed said they feel ill-equipped to address employee experience.
Ragan Insider Beki Winchel
‘Whatever’: Most annoying word remains for ninth year in a row
The term, though less abrasive to millennials than baby boomers, still makes the majority of people cringe. ‘Fake news’ and ‘no offense, but’ are also high offenders, a recent poll revealed.
Ragan Insider Megan Harris
How communicators can get ready for artificial intelligence
With new tech coming, communicators should gear up for changes to the way they do their jobs, and the communications challenges that will accompany this brave new future.
Ragan Insider Ted Kitterman
Will Lauer’s swift firing and his own apology douse the PR firestorm?
NBC axed the ‘Today’ co-host soon after a staffer alleged sexual misconduct. Still, questions linger about how much the network already knew, given other news outlets’ reporting.
Ragan Insider Kevin Allen
Milestones: Untapped social media opportunities
As users continue to share major life events on social media, brands can use these announcements for engagement and reach according to a new study.
Ragan Insider Beki Winchel
Performance gap reveals gender bias in PR industry
Though women occupy two-thirds of the positions in the field, men are making more money and climbing higher on the corporate ladder.
Ragan Insider Marijane Funess
Guidance for PR pros to build on successful events
A postmortem is a wise idea, but why rely on hindsight alone? Try these real-time approaches to ensure that every effort surpasses its predecessor.
Ragan Insider Michelle Garrett
9 ways to avoid pitching reporters a ‘turkey’
You might be dreaming of a delicious bird with a side of mashed potatoes and stuffing you’ll soon eat, but don’t extend the meal to your media relations efforts. Instead, follow these tips.
Ragan Insider Beki Winchel
4 blogging ideas for brand managers
What do an e-commerce retailer, transportation company, password management service and nonprofit organization have in common? They’re acing content marketing efforts. Here’s how.
Ragan Insider William Comcowich
Use data-driven PR to boost authority—and media mentions
Savvy communicators can gain an edge by slaking reporters’ thirsts for facts and research.
Ragan Insider Russell Working
How to bolster corporate communications through video
Video enhances communications like no other channel. It must be done right, however. Glean tips from this enlightening new guide.
Ragan Insider Beki Winchel
4 marketing lessons from ‘Stranger Things’
The Netflix hit’s second season becomes available Oct. 27, and fan excitement has been boosted by robust campaign messages and partnerships. Here’s what communicators can take away.
Ragan Insider Dale McIntyre
4 ways marketers can attract new consumers
You don’t have to abandon your current customers to attract different audiences. Instead, enhance what your organization does well and send messages based on what people crave.
Ragan Insider William Comcowich
Competitor in crisis? Here’s how to avoid guilt by association
If your rival suffers a PR blow, you could also take a major hit. Take steps to differentiate your business and clarify your position.
