Backlash ensues after Uber CEO calls MIT researchers ‘incompetent’
In a tone reminiscent of former chief Travis Kalanick, the company’s new leader was criticized for his remarks after a study revealed that Uber drivers make low wages.
In a tone reminiscent of former chief Travis Kalanick, the company’s new leader was criticized for his remarks after a study revealed that Uber drivers make low wages.
Congratulations to this year’s finalists.
A new study shows that 66 percent of SEO managers work in-house, mainly managing social media and creating content. What are they doing to better serve PR efforts?
Whether you are a seasoned pro or a newbie just getting your start, digital technology is a large part of your day. Here are some essential lessons all pros should learn.
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
Data and measurement are essential factors in helping agencies land new clients. Here’s the kind of data every agency should demand from their data listening tool.
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
Marketing health care services is likely to get even more competitive in the coming year. Pay attention to these key issues.
Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
The chain hit the brakes on its signature fast-food sandwich to teach customers about the FCC’s recent action to favor certain providers of internet content. Those who didn’t get it finally got it.
‘Responsive design’ is no longer enough. You must think about the total mobile experience. The good news is that doing so will boost your SEO.
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.