With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences.
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
Make it more than a moment—make it a movement.
Ahead of Communications Week 2020, founder Tiffany Guarnaccia breaks down the theme of ‘connections’ and how modern pros are adapting to a radically new environment.
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
With companies seeking virtual opportunities to bring people together around sports and entertainment, here’s how a major brand turned to social media video.
Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.
Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty.
Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.
Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.
PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
