Brand JournalismApril White
How PR pros can harness the power of podcasts during COVID-19
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.
Search Results (day in the life)
Daily ScoopTed Kitterman
Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news
Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.
Social MediaRonn Torossian
How to tap the power of Pinterest
With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.
Daily ScoopBeki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Crisis CommunicationsDiane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Daily ScoopBeki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Ragan Insider Ted Kitterman
How short-term and long-term crisis responses require different mindsets
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Media RelationsDomenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Daily ScoopBeki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Daily ScoopBeki Winchel
Wells Fargo criticized for diversity comments, Ralph Lauren to cut 15% of its workforce, and Bumble Bee Seafoods responds to Trump
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
PR IndustryZach Ferenchak
How PR students see ethics as the foundation for future work
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
Daily ScoopBeki Winchel
Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Leading NowDiane Schwartz
Kroger’s Kristal Howard shares the blueprint for thriving amid disruption
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Employee EngagementRobby Brumberg
How to track wellness initiatives’ ROI
Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.
Employee EngagementRobby Brumberg
Report: 40% of U.S. adults struggling with mental health or substance use
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
