Search Results (pr tools)

Leveraging your connections is easy—and essential.

Trying to figure out how to measure and analyze your social media efforts? What if I told you there are nearly 200 ways — 195 to be precise — and the list is growing? Here is a great overview of all the free and paid tools on the market right now. — Matthew Royse

The consultant, Jay Baer, explained why he uses these tools. Some of them you have probably never heard of — until now.

It’s the 2,000 pound elephant in the room: Facebook. This social network continues to grow by huge amounts and lots of PR pros are asking: “How can we use it?” Jeremy Porter, of Journalistics blog, tackled that question in a recent post. “No longer can you rely on your Web site, press releases, or blanket pitches as your PR power tools,” Porter wrote. “Everyone is overwhelmed with information. You’re better off reaching audiences where they are most likely to res…

Have you heard about the Web sites Kwout and Knowem? (I hadn’t.) Kwout creates screen captures with working links; Knowem checks brand name availability across 120 social media sites. According to Scott Abel, president of The Content Wrangler, they are just two of the ten best kept secret social media tools.

We’re all trying to find ways to prove to clients that we really do know what we’re talking about. Richard Pentin at If Only Blog pulled together the latest stats to provide an overview of the essential tools for understanding customers’ social media behavior. At the very least you can wow your co-workers with your statistical knowledge. — Beth Carroll, contributor to  PR Daily Europe  

There are lots of social media tools featured in this post by Lori Dicker for iMedia Connection . (Dicker runs her own social media marketing agency.) Many of the tools are free and worth checking out. Related PR Daily There’s still time to sign up for PR Daily ’s webinar Thursday: 17 social media tools to help communicators save time and money. The webinar starts at 2 p.m. Central time.

Looking for more ways to connect with journalists? On Monday, Bradley Communications, a publisher in Pennsylvania, launched ReporterConnection.com , a free service that matches journalists with sources. The service taps Bradley Communications’ 51,000-person database. And yes, it’s a competitor to Help A Reporter Out (HARO) and Profnet. Here’s how Bradley hopes to stand out: “ReporterConnection differs from other services in that it pulls pitches through the site — journalist email…

Here we go, someone else claiming PR is dead. Brian Halligan, CEO of Hubspot, blogged that journalists no longer need PR pros because of all the new tools — Google, basically — for finding story ideas. Meanwhile, PR pros no longer need journalists to tell their clients’ stories because of the countless storytelling channels the Web has provided. “So, is PR dead?” He wrote. “Well, the bad news is that as the game has been traditionally played, it is probably dead o…

In this post, Mashable ’s Christina Warren examines how PR professionals are using social media to “achieve real results when dealing with business-to-business relationships, when representing companies that already have a well-known brand, and in politics,” according to Warren. “We’ll also look into some of the tools of the trade that PR pros are using to measure the success of their endeavors,” she added.

How are you monitoring the buzz about your client or company — or yourself? “There isn’t one fool-proof method but there are many services and tools out there that will make it easy to see who’s talking about you online. Some are free and others will make you pull out your wallet,” Merle, a blogger at Blah … Blah … Blog , wrote. Merle provided 20 tools that are at your disposable.