PR Daily Europe contributor Adam Vincenzini premiered a new feature on his blog; it’s called “Toolkit Tuesdays,” and in the first edition he lists 10 tools that will improve your performance on Twitter. Read on.
The expensive programs you use every day — like Dreamweaver, Photoshop, Adobe Premiere — have free alternatives online. Some of them are good; some are garbage. 10,000 Words blog has seven of these free alternatives to popular programs.
Call it PR pitch meets social media sharing. Ford social media chief Scott Monty and his team are creating personalized pitches for reporters with sharing tools so reporters can share the pitches with others. Besides being a great PR effort for Ford, it’s a potential new trend for the entire PR industry to watch and evaluate. It’s certainly a far cry from the spammy pitches. — Claire Celsi
Do you find yourself spending more and more time on your cell phone? Of course, we all do. For many, it’s become their personal computer. So, as a service to PR pros, PRNewser has assembled 10 must-have mobile apps for public relations — and they’re all free.
At some companies, social media and investor relations (IR) is considered an “unholy union,” writes Rob Berick, a senior managing director of Dix & Eaton consultancy. But their reluctance, he adds, is understandable. So how do you win their approval? Berick has five tips .
PR pros love to debate which social media tools are fleeting trends — fads even — but there’s little talk about which trends never go out of style. PR pro and PR Daily contributor Susan Young applied her 25 years of experience in news media, PR, and communications to create this list of timeless trends in the world of public relations.
TwitTip is a website that aggregates all the top Twitter tools and provides examples of how to use them. The site explains that when launching a product, there are a number of free Twitter apps you can use to promote your launch, increase buzz, and measure the results. — Claire Celsi
Of course, there are lots of great tools and services for marketers and PR pros that will cost you money (like PR Daily webinars — although they are affordable !). Turns out there are also some excellent free resources. Shelly Kramer, the founder of V3 Integrated Marketing, outlined three of these resources . At least one you’ve probably heard of (and maybe use already), but the others may still be a mystery.
Does it feel like your tweets are disappearing without anyone’s taking notice? Don’t fret; this post can help you solve that problem — and solve it quickly. Veteran Web marketer Maisha Walker, president of New York-based message medium, gives six proven, targeted ways to improve your presence on Twitter and engage your followers with better content and responsiveness. — Claire Celsi
Metrics old and new may soon slake the thirst for ROI in social media.
You hear tons of stories about organizations banning employees from using social media. Kind of lame. Well, here’s an encouraging story. The government of Saskatchewan (it’s a province in the middle of Canada) is open to employees’ getting social. “Allan Seckel, head of the provincial government’s public service, told a conference in Vancouver on Tuesday that the government recognizes social media as a new set of tools that can be incorporated into the working day of an employee, rather than …
“One big aspect of website design is a ‘mobile version’ of the website, because these days mobile phones with Internet facilities are becoming too common and thus everyone wants to remain connected to their favorite websites on the go,” says Web designer and developer Abhishek Bhardwaj. He examines some simple and basic aspects and techniques that marketing and PR pros can follow. — Matthew Royse
Hey Firefox users, have you checked out PR Frame? It’s a toolbar for your Web browser with features geared for public relations professionals. For instance, there are quick links to industry news sites — like PR Daily — and other resources, including media monitoring and press release tools. Take a look .
Showcase actual results using these guidelines when pitching journalists.
OK, maybe you’ve heard about a few of these resources, but probably not all of them. In this post, PR pro Jeremy Porter takes you past the more well-known public relations tools — such as Cision, Vocus, and PRNewswire — and into a world of pure imagination. Ok, so, it’s not imagination at all. These resources actually exist — and many of them are free . Take a look . You’ll probably want to bookmark this one. (Image via Journalistics )
