Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
As mobile devices grow in importance for marketers, tailoring your online presence for the small screen is more crucial than ever. Consider these insights.
Consumers are inundated with a flood of content and you’ve got a very small window to make an impression. Here are some signs that your content is playing it too safe.
Make the most of your conference appearance with a publication schedule both before and after your event. Here are some tips for what can help boost visibility.
Find out which major metropolitan areas are especially attractive to recent college graduates. Plus, checkout our roundup of current job openings.
Storytelling and prompt engagement after a product mention gave marketers the chance to woo viewers of the Academy Awards telecast.
Don’t put all your media relations eggs in one basket. Consider these reasons for helping your employees know how to interact with journalists.
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.
Leave our PR & Media Relations Conference with a pocket full of new leads.
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts.
Need a reminder why you have ‘heart eyes’ for your communications career? These might help refresh your memory. Plus, check out our list of current job openings.
When winding down operations and saying goodbye to customers, PR can help smooth the transition and communicate important messages. Consider these insights.
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid.
Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche.
Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.
