Ragan Insider Kevan Lee
29 free social media tricks for nonprofits
These tactics and content ideas can help you reach your audience and boost engagement—without costing you a lot of cash.
Search Results (news feed breaking news)
Ragan Insider Beki Winchel
Twitter and Snapchat embrace video content with partnerships and ads
The platforms are turning to original shows and must-play commercials placed before user content, in an effort to increase revenue streams and to entice marketers and PR pros.
Ragan Insider Beki Winchel
4 ways e-commerce marketers can make a splash
Honing your online presence, focusing on search engine optimization and content and providing great customer service are several ways you can find success through online shopping.
Ragan Insider Dee Donavanik
9 PR lessons from 2018’s Best Picture Oscar nominees
Before the academy announces their favorite story from a year in film, PR pros can analyze these critical darlings for takeaways on storytelling, branding and more.
Ragan Insider Beki Winchel
A focus on respect and care after the fatal Florida shootings
The doctors communicating victims’ statuses following the deadly spree at a Broward County school fiercely protected patient privacy. Others focused on offering those affected counseling.
Ragan Insider Beki Winchel
How to ask for PR links the right way
You can build up your search engine optimization strategy—as well as succeed with media relations efforts—if you pitch properly. Here’s what to consider and what to avoid.
Ragan Insider Ted Kitterman
Massage Envy struggles to repair image after assault claims
Over 180 women have said they were sexually assaulted while receiving service at the national massage chain’s locations. Now it’s trying to assuage fears—and avoid legal jeopardy.
Ragan Insider Michelle Garrett
8 favorite tools for PR pros in the trenches
Finding the right tool for the job isn’t easy, especially when developers release new tech every other day. Here are hot recommendations from communicators in the field.
Ragan Insider Beki Winchel
How to overcome 4 major PR obstacles
Landing pitches, attracting consumers’ attention, balancing responsibilities and handling crises are among the challenges that industry pros face. Consider these insights.
Ragan Insider Robby Brumberg
Livestreaming tips and trends
Video—especially in real time—is the prevailing content craze. Here’s practical guidance on how to succeed using this popular medium.
Ragan Insider Robby Brumberg
Communications at Tesla: Forget the chain of command
Elon Musk says employees should go around their managers if necessary.
Ragan Insider Marijane Funess
6 ways to solidify your media relations
The Golden Rule applies: Put yourself in the shoes of your targeted journalist, who no doubt gets scores of pitches a day. Be clear, concise and honest, and don’t forget to do your homework.
Ragan Insider Clare Lane
Survey: What journalists desire from PR pros
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
Ragan Insider Beth Gladstone
5 social media tools that journalists use
Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.
Ragan Insider Beki Winchel
3 power tips to craft an outstanding blog
PR and marketing pros can boost their organizations’ online presences and gather potential leads by creating compelling content that consumers crave. Follow these best practices.
