Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult?
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
Platform execs told investors it has set aside $3 billion in preparation for a record FTC penalty. Critics say it’s a slap on the wrist, and users and shareholders are shrugging.
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.
The visuals-sharing platform outlined its plan to amass revenue as it prepares to offer its stock to members of the public. It still faces stiff competition from other social media sites.
‘It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts,’ a spokesman said.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out.
Contacting journalists to remind them of your pitches and gauge their interest can pay off with coveted media coverage. Follow these tips to make sure your efforts are effective.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
In the era of #MeToo and #TimesUp, individual conduct can have a big impact on even the largest organization. Media managers that can’t react quickly are facing the consequences.
Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.
The media organization announced a tiered subscription plan, and it’s not the only one to do so. How can these news outlets—and brand managers—persuade readers to pay for content?
