MetLife, Enterprise and more walk back NRA relationship following boycott
After criticism on social media rose, several brand managers are cutting ties and with the NRA. Here’s how they’re communicating their stance.
After criticism on social media rose, several brand managers are cutting ties and with the NRA. Here’s how they’re communicating their stance.
Stand up, get exercise, and give your eyes a break. Don’t neglect sleep, and emerge frequently from your lair.
Online engagement and brand advocacy become more complex every day. Here are some essentials for those herding virtual cats on an ever-expanding array of platforms.
Communicators sometimes must produce stories on dull but necessary topics. Here’s how to transform them into compelling narratives.
Would you prefer working alongside other communicators in a firm instead of pursing an in-house career as a corporate communicator? Carve out your path with these tips.
Don’t wear out the season with grating word play. Here are some tragic missteps to avoid when writing about the holidays this year—heck, any year.
The coffee chain and retailer both announced interactive customer experiences in hopes to boost sales—and brand buzz.
Make the day more manageable by setting a timer, taking regular breaks and taming your inbox.
Newsjacking isn’t just for the Super Bowl or major holidays. Throw a dart a calendar and you’ll find a day, week, or month devoted to everything from pancakes to bedbug awareness. Which one’s for you?
Google extension spares Irish patriots the irritation of seeing others get the saint’s name wrong.
Use your website to attract patients by following these important rules.
The company launched a petition to make the day after NFL’s final game of the season a national holiday. The PR move was met with mixed reactions.
Though several organizations’ branding teams shared tributes to the late civil rights leader, most opted to remain respectfully silent.
Chances are, you’re taking at least one day off in the coming week. Here’s how, and why, to produce an out-of-office reply that will delight the people emailing you.
Twitter hashtags often focus on the negative, but this one celebrates PR victories. Jump in and have fun.