Carl’s Jr. sidesteps Easter and Passover for unofficial cannabis holiday
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
Forget flowers. Get your valentine chocolate inscribed with a line from ‘Pride and Prejudice’ or perfume that smells like a paperback.
Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.
Many organizations commemorate the legacy of Dr. Martin Luther King Jr., but poorly crafted messages can do them reputational damage. How are you marking this federal holiday?
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Holiday parties can often be the setting for some cringe-worthy scenarios. Don’t let your speech be one of them.
Just as Big Brother used ‘Newspeak’ to diminish expressive language in ‘Nineteen Eighty-Four,’ companies today seem stuck on stilted speech. Here’s how to write livelier prose.
Social media sizzled with discounts and promotions as users and retailers shared their favorite beef creations. Here are the tweets that really cut the mustard.
The marketing stunt is aimed at increasing buzz and downloads of its new mobile ordering app.
It can make phone calls and schedule appointments, all in authentically human voice and cadence—including ‘ums’ and ‘ahs.’ Business owners and others are wary of the consequences.
A holiday weekend didn’t stop many brand managers from letting loose their hijinks online to boost engagement with consumers and underline their organizations’ offerings.
Technology can streamline communication, but using too many channels can stifle productivity, lower morale and squander a stunning amount of time.
Just because you love words doesn’t mean you have avoid numbers. Share your knowledge of these terms to honor the mathematical holiday.
Mattel is releasing new dolls based on heroines around the world, while other organizations are highlighting tales from inspiring women both in and outside their brands.